If you’re running a Shopify store, your conversion rate is one of the most important metrics to monitor. It tells you what percentage of visitors are taking the actions you want. It's a direct measure of how effectively your website turns visitors into customers. In most cases, this means completing a purchase, but it could also measure subscription sign-ups, discount code usage, among other actions.

Product imagery, the flow and design of your website, the copywriting; these are all aspects that contribute to your conversion rate. Poring over these details is of utmost importance to ensure you’re speaking to your customer. However, in this article, we’re going to focus on the Shopify apps that help boost conversion rate, but conversions as a whole. From upsells to nudges to customer rewards, there are countless apps on Shopify that promise increased conversion rates. We’ve detailed six categories of conversion-boosting apps, explaining what they can do for your store, offering up our recommendations in each category.

What’s A Good Ecommerce Conversion Rate?

While conversion rates can vary by industry, product type, customer lifecycle, and price point, here are some general benchmarks, according to Littledata:

• The average Shopify conversion rate is 1.4%
• Stores with conversion rates above 3.2% are in the top 20%
• A conversion rate over 4.7% puts you in the top 10%
  
  

Generally speaking, Ecommerce stores should aim for a 3% conversion rate.

To locate your conversion rate in Shopify, from your admin navigate to Analytics > Reports > “Conversion rate over time”. This report includes metrics for each stage of the buyer journey tracking the number of total sessions, then added to cart, then reached checkout, and finally completed checkout.

Zooming out from your conversion rate is the broader category of conversions. Other metrics such as Average Order Value (AOV) and Customer Lifetime Value (LTV) are tangentially related to your conversions, though they may not exactly correlate to your conversion rate. This article will look broadly at apps that improve conversions as a whole.

You can also track conversions through Google Analytics for more detailed segmentation by traffic source, device, or campaign.

On-Page Popups: Capture Attention and Drive Action

On-page popups help capture emails, offer immediate discounts, reduce cart abandonment, and nudge users toward conversion. When strategically timed and personalized, popups can significantly improve user engagement and conversion without being disruptive. Two Shopify apps for on-page popups we recommend are Nudgify and OptiMonk.

Nudgify

Nudgify uses real-time data to create social proof and urgency on your site through notification popups. These smart nudges help to trigger action and move customers toward a purchase.

Features & Benefits:

• Social proof messages (e.g., "5 people just bought this")
• Live visitor counts
• FOMO and urgency popups: Low stock, Order Soon, Selling Fast, Discount
• Integrates with Google Reviews, Klaviyo, TrustPilot, Reviews.io, Stamped, and more

OptiMonk

Similarly, OptiMonk is a comprehensive popup and lead generation tool that easily integrates with your marketing tools.

Features & Benefits:

• Exit-intent popups to reduce cart abandonment
• Email capture forms with discount offers
• A/B testing and campaign analytics
• Granular targeting by traffic source, location, behavior

Subscriptions: Turn One-Time Buyers Into Recurring Revenue

Subscription models turn one-time customers into repeat buyers by offering products on a recurring basis. This creates predictable revenue and improves customer lifetime value (LTV). Subscriptions are an ideal add-on for CPG brands and consumables.

Recharge

Recharge is a robust subscription platform trusted by thousands of Shopify stores.

Features & Benefits:

• Flexible billing and delivery intervals
• Integration with checkouts and flyout carts
• Self-service customer portal for updating subscriptions
• Built-in analytics for optimizing churn and LTV

Stay.AI

Stay.AI offers AI-powered retention tools to keep subscribers active and reduce churn.

Features & Benefits:

• AI-powered churn prediction
• Personalized messaging and loyalty rewards
• Customer portal with subscription customization
• Ideal for food, beverage, and wellness brands

Email Marketing: Automate Conversions Through Lifecycle Campaigns

Email marketing remains one of the most effective ways to convert visitors and nurture existing customers. With automation, segmentation, and smart triggers, these tools help you convert abandoned carts, send re-engagement flows, and boost repeat purchases.

Klaviyo

Klaviyo is Shopify’s preferred email and SMS platform, offering deep integration and advanced automation for retargeting customers. You can read more about getting the most out of the Klaviyo Shopify Integration with their Reviews App and Email Marketing & SMS App here.

Features & Benefits:

• Pre-built flows for abandoned cart, post-purchase, and welcome series
• Segmentation based on Shopify tags and behaviors
• Email and SMS campaigns from one dashboard
• Predictive analytics for LTV and churn

OmniSend

OmniSend is an easy-to-use email and SMS platform optimized for ecommerce. It achieves much of what Klaviyo does, but incorporates both the marketing and the reviews components in one app plugin instead of two.

Features & Benefits:

• Grow your email list with exit-intent popups, spin-to-win, & more signup forms
• Set up abandoned carts with one click, plus welcome & browse abandonment
• Connect sign-ups to email marketing, newsletters & global SMS campaigns
• Collect and display product reviews, build trust & make sales using social proof

Loyalty & Rewards: Retain Customers and Encourage Repeat Purchases

Loyalty programs incentivize repeat purchases by rewarding customers for actions like buying, referring friends, or leaving reviews. These programs can improve customer retention, increase conversion through incentives, and increase the lifetime value of each customer.

LoyaltyLion

LoyaltyLion is a data-driven rewards platform built specifically for Shopify. This app boosts conversion rates by turning one-time buyers into repeat customers.

Features & Benefits:

• Points, referrals, and VIP tiers
• Integrates with Klaviyo, Recharge, Shopify Flow, Attentive and Gorgias
• Customizable email notifications and widgets
• Create a loyalty page on your website to display a user’s rewards
• Analytics to track engagement and ROI

Smile.io

Smile.io is one of the most popular loyalty apps on Shopify, offering simple setup and clean UX.

Features & Benefits:

• Easy-to-implement points and referral system
• Integrates with Shopify POS, Shopify customer accounts, and more
• Custom branding and widget display
• Free plan available for small stores
• Drive sales with points bonus events

Gameball

Gameball gamifies the loyalty experience with missions, badges, and VIP challenges.

Features & Benefits:

• Visual rewards system with avatars and badges
• Missions, challenges, leaderboards, and streaks to encourage purchases
• Custom notifications and behavior tracking
• Perfect for engaging Gen Z and mobile users
• Offer referral rewards

Brick & Mortar: Drive Offline Conversions with Store Locator Apps

If you sell in retail stores or through wholesale channels, helping customers find your products offline is key. A store locator app keeps shoppers on your site and directs them to nearby purchase options, if they prefer purchasing in brick and mortar stores.

Dynamic Store Locator (by H1 Web Development)

Currently in the beta testing stage, our NEW custom-built Dynamic Store Locator tool dynamically syncs with your wholesale channels like Faire and Shopify B2B.

Features & Benefits:

• Auto-sync retailers from popular wholesale softwares like Shopify B2B and Faire
• Display 30+ major national retail chain locations like Wal-Mart, Target, Petsmart, Ulta, Whole Foods, Nordstrom Rack and more on your locator
• Dynamically updates your locations with no manual intervention
• Custom popups with location information, address, contact information, products, etc. 
• Ability to search and filter by location, product, etc. 
• CSV upload of dealers
• Backend admin dashboard to manage locations and manually upload locations

‍Currently in Beta! 

Are you interested in joining our beta program? Please reach out to Ryan here.

StoreMapper

StoreMapper lets you quickly add a customizable store locator to your Shopify site.

Features & Benefits:

• Auto-sync store locations from Google Drive and Shopify account
• CSV uploads for bulk locations
• Geo-location and filtering features
• Provides data on customers' product search and addresses they are looking for

Upsells: Maximize Cart Value with Smart Suggestions

Upselling is the practice of encouraging customers to add higher-priced or additional products to their cart. Although this tactic doesn’t directly improve conversion rate, it improves your average order value (AOV) and makes each purchase more profitable. Upsells can appear in various places—on product pages, in the cart, at checkout, or even post-purchase. When done right, they feel helpful rather than pushy.

AfterSell

AfterSell is a post-purchase upsell app that lets you offer additional products immediately after checkout without interrupting the customer experience.

Features & Benefits:

• Display upsell and cross-sell offers post-purchase
• One-click upsells without re-entering payment info
• Customize the post-purchase funnel to match your brand
• Trigger upsells by products, cart value, customer tag, language, UTM and more
• Analytics dashboard to monitor upsell performance

Rebuy

Rebuy is an AI-powered personalization engine that recommends products throughout the customer journey—on the homepage, product pages, cart, and post-purchase.

Features & Benefits:

• AI-powered search, end-to-end personalization, upsells, and cross-sells
• Smart Cart is the only fully integrated, customizable and AI-powered cart
• Data-fueled product recommendations in checkout and accelerated checkout
• Build engagement with Post-Purchase, Re-Order Landing Pages, and Smart Flows
• Industry-leading integrations through every step of the customer's journey
  
  

How to Proceed with Conversion Apps for Shopify

It can be tempting to get overly ambitious at this stage, adding every app possible to improve your conversion rate. But we recommend avoiding app overload. Installing everything at once can slow down your site and break functionality. Here’s our suggested approach:

1. Choose one or two app categories to test first
2. Track performance over time using Shopify Analytics and/or GA4
3. Use A/B testing and iterate based on results
4. Trial multiple apps before committing to one
   
   

Clients of ours have gone through 4–5 loyalty apps before finding the right one, so don’t be afraid to experiment.

Need Help Implementing Conversion Solutions?

Adding the right app is only half the battle. Implementing it correctly, customizing its design, and ensuring it integrates with your stack often requires developer support.

At H1 Web Development, first and foremost, we design custom Shopify websites that are beautiful, functional, and tailored to each brand. But we also help our Shopify clients grow their brands by installing and configuring these conversion-boosting apps, along with cleaning up app bloat and theme code conflicts.

If you’re interested in optimizing your Shopify store with a custom website or through any of the aforementioned Shopify apps, we’re eager to help.

Schedule a call with us here to get started.