h1 Blog

Oct 6, 2020

5 Challenges Small Businesses Face (And How To Fix Them) Part V: Growth + Quality

Educational Articles

An Educational Blog Mini Series Presented By H1 Web Development

Challenge 5: Balancing Your Company's Quality and Growth

While most business owners wouldn't dare complain about rapid growth, challenges do arise with growing quickly.

Often one of the most difficult things small to medium-sized business owners face is where to focus their attention. The smaller you are, the bigger the odds that you wear many hats. You are a service provider, a customer service rep, a business developer, an accountant, a marketing manager, etc. Just when you’re getting the hang of one thing (and making full steam and serious gains in that direction) something else falls off the radar in another department, and you’re left feeling frazzled.

Being business owners ourselves, we realized quickly that we would not only need some comprehensive solutions for a rapidly growing company, but for our clients also. The good news is that hand in hand with the online growth of small to medium business interactions, there have also been profound developments in software and automation protocols which make things far more practical and manageable.

Using a CRM platform such as Pipedrive, Hubspot, Salesforce or Zoho is a fantastic way to manage your business, provide top notch customer service to your clients, and ensure nothing and no one is left behind. Automating your sales process by integrating your CRM into your website is a great way to constantly communicate with a customer from lead capture through each stage of your sales process. This helps to streamline client experience, while keeping all of their data and preferences straight on your end. It's like having another employee, who never clocks out! From the customer service side, AI Chat Robots are another great Customer Service and Sales Resource, and are often built in to CRM’s, or are easily integrated into your website. The proven success of chat features on websites are becoming more and more recognized, and we are adding them to client websites almost daily.

Using an email marketing software such as Mailchimp or Klaviyo is a great way to automate your customer communications, whether it's automatically sending the customer an email after they've left something in their cart without proceeding to purchase, or emailing a customer with products they may be interested in based on their past purchase history. Email marketing software makes it easy to set up automated campaigns based on a customer's actions so you can sit back and relax!

Integrations and automations are where growth meets quality. When your website is fully integrated with software that make client communication, marketing and fulfillment a breeze, you can quickly adapt your business to capitalize on anything and everything that will help your growth go smoothly.

We've helped many businesses grow and expand over the years, and have witnessed just about every growing pain possible. If you are looking for a team with the knowledge and know-how to make your expansion as smooth as possible, you've come to the right place! We'd love to help you.

If you missed the other parts to our blog mini series, they can be found here! Our commitment to your education and success is continuous. We happily share tons of free educational content because we know you want to succeed! Don't miss our next upcoming blog series!