h1 Blog

Jan 28, 2022

2022 E-Commerce Trends

Case Studies

With each New Year comes trends that you can utilize to optimize your business. While you may already have a high-performing, customized e-commerce website, you still may want to incorporate one or more of these e-commerce trends in the coming year.

With each New Year comes trends that you can utilize to optimize your business. While you may already have a high-performing, customized e-commerce website, you still may want to consider incorporating one or more of these 2022 e-commerce trends.

#1: Mobile Commerce

The first three trends to consider are omnichannel sales trends. An improved mobile experience has been a priority the past few years. However, 2021 was a tipping point, with mobile shopping now accounting for over 50% of overall online sales.  

In addition to speed, mobile responsive layout, and intuitive mobile browsing—many shoppers aren’t comfortable typing their debit or credit card information in while on the go. To improve security and a higher conversion rate, consider adding additional payment options.

This includes but is not limited to:

·     Amazon Pay

·     GooglePay

·     ApplePay

·     PayPal

·     Digital currencies

#2: Social Commerce

Your e-commerce website isn’t the only place to sell your products! Over 70% of businesses already sell some of their products on social media channels. Data from Facebook highlights that 63 percent of online shoppers utilize Facebook for shopping.

This doesn’t always mean shoppers make their purchases through Facebook, Instagram, and other social media channels. However, many shoppers are comparison shopping or learning more about products on social media.

Not all products can be sold on all social channels, so you’ll have to wait for approval for each product you wish to sell.

#3: Conversational Commerce

With voice-activated assistants getting smarter by the day, it’s time to implement voice-activated shopping on your website. This includes reordering products and making first-time purchases. Even comparison shopping via voice activation.

According to Sprout Social, it is estimated that conversational commerce will reach $4 billion by the end of 2022. If you haven’t yet, it’s time to upgrade or test your site to ensure easy voice-activated shopping.

Just like with mobile commerce, alternative payment processing is preferred for ease, speed, and security.  

#4: On-Demand Personalization

Many clothing and accessory as well as furniture retailers have minimized mass production by creating or completing their orders after the order is placed. For example, ordering a solo tote bag with custom text or graphics printed on.

While the initial objective of on-demand print and production was to minimize overstock, it has led to the evolution of consumer personalization. Even Nike has shoes that can be ordered with custom design details.

This type of personalization may not be right for your products, but if it is, it provides a major competitive advantage. Feel free to offer standard options too, but capitalize on the trend of personalization to reduce overhead and minimize waste.

#5: AR-Commerce

We’re still at the tip of the iceberg when it comes to augmented reality. In terms of online and mobile shopping, this often means virtually trying something on. For example, taking a full-body photo of yourself and uploading your photo to virtually “try on” clothing.

Or taking a photo of your living room and uploading it to a home goods website to view the size and scale of furniture and home accessories. While we’re still on the cutting edge on this trend, if you can get ahead of it with your online business, it can definitely make your business stand out online.

Capitalizing on the trends above requires a custom e-commerce website. You may love your current website, but if it’s built from a template, you won’t be able to stay up to date with the trends above. We invite you to reach out to H1 Web Development to discuss upgrading and optimizing your current website!