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The purpose of Generative Engine Optimization (GEO) is to structure your website content and code so that AI-powered search tools — including ChatGPT, Perplexity, and Gemini — can readily surface, interpret, and attribute it. Where traditional SEO prioritizes ranking, GEO prioritizes citation. The goal is to anticipate the questions AI systems are answering on behalf of users, then make sure your content offers the clearest, most accurate answer available.